in a nutshell…

********I still gotta tweak a few things that I have written, but thought I could do it in a few days. This took long enough on its own

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IMATS the FIRST EVER Toronto Chapter :)

I woke up at 6:10, left the house by about 7:10, got there around 8:10.

Pain in the butt for travel, but meh no choice. Though you can take the Dufferin bus south, I opted for Bathurst 511 Streetcar.

I had forgotten that it was the Heritage Court (a more SPECIFIC area of the Direct Energy Centre) And thus the Security guards were giving me…very bright smiles for such an early morning.

I clued in afterwards, and realized I wasn’t in the right place.

They thought I was waiting for the ‘Everything to do with Sex show’! lol

Though I can’t lie, the music that they were pumping later on in the day…sure did make it seem like it was a ton of fun over there…lol

Anyway back to IMATS. I went up to the booth to snag my admittance. All I was asked for was my ID, then she snapped on a bracelet for me (one that pretty much tortured me the whole day cause she had strapped it WAY too tight. Side note on me, I don’t wear watches and bracelets very often because I don’t like them stuck on my skin tightly. Thus I like men’s watches with the extra spacing, and loose bangles…)

I stood in the mini line to wait to be admitted…

First stop?
HAD to be Make Up Forever, seeing as it was 40% off. There WAS a line even in the morning because everyone at the booth were swatching their little hearts out. I myself had prepared myself by going to Sephora online & in stores to check out what I would want, and priced myself as well.

So I stood in line for a good 40mins, while the girls behind me and infront of me were passive-aggressively fighting each other with their personal conversations.

group in front: I can’t believe they are swatching, either buy or get out of line, is that so hard of a concept to understand?

group behind: its a makeup show for a reason, if you can’t deal with that get out.

I’m paraphrasing, but meh…that was the gist of it.

It wasn’t all that bad though, I was flipping through the list that I came armed with, and watched the demo that was being given at the Beauty So Clean section. I think that their wipes are such a great idea, they were showing us to wipe our mascara wands, cause thats where all the gunk piles up and dries out our mascara

When I finally got up there all items were 40% off their regular store price, rounded up. What kinda irked me was that shadows were sold at $13, though they were the refills, not the ones with the pots, thus…really it should have been cheaper BUT they were the only booth to offer that kind of insane discount so MEH! lol I put that little stupidness aside, and bought my own goodies.

(One thing I would mention is that next year, if I go, and IF they have the same deal, I will NOT be waking up as early as I did just for those few snags. Though my obsession with MUFE might make me to, seeing as they don’t split merchandise evenly for the two days. I do wish they had a separate section that allows for those who know what they want…but…wishful thinking?)

I checked out OCC next.

Unfortunately, though I was prepared to buy a few OCC lip tars, I ended up buying only 1 pigment (out of the 3 I wanted to buy) mainly cause they were only accepting cash, as the wifi system was down and they couldn’t access their computers. I only had a little cash on me so I bought that one. Also I swatched the clear lip tar on my hand…and a little while later checked the skin, and it seemed a tad drying. That was the other reason, but if you love stains (and these are AWESOME stains) picking up a few might be a fun idea for you.


Tars went for $10, Pigments for $8, and polish for $5.

Then after visiting Naked Cosmetics, I randomly walked around and around, trying to figure out which two collections I should buy. (They had a deal which was buy 1 collection for $30, or 2 collections for $50)

Luckily Blu3 @Watercoloursky came along, and she told me that she tends to stay away from pigments cause it is loose powder, which I was reminded of…cause…I don’t like using pigments very much either because they are loose powders and get all over the place >_< but the people there were SO friendly, and were nice in trying to answer the questions that I had about the collections. (The one that I was VERY interested in was the IVORY collection as it reminds me of the Smashbox Eye Illusion, but in powder form, and MORE colours!)

Anyway we stood in line for MUFE (which I heard a few MUA during the day, pronounce it as “Moof”. I was cute cause it reminds me of how my friends and I used to call LCBO “Lickbo” haha…), and seeing as I was already pretty drained, I told Blu3 I would stay in line and she could go browse. It left me time to think about whether I would pick up the OL I forgot to get in my first purchase, and whether I should get the concealer palette (both were nos.) But I got to watch a demo from TEMPTU for their airbrush system (the ladies were all VERY wonderful, and I LOVED that they also had a Paypal payment option XD It was kinda cool~). Sigh…if I had my way, I would have picked one up. Though I would be going backwards if I had bought it.

OH! One thing to mention about buying stuff from the booths. Blu3 bought her stuff, and only realized after that one of the ladies made a mistake and gave her a totally different colour. So do try and check your stuff before you walk away. Of course, I heard this from someone else (who went to a MAC sale I believe) so I tried to remember to do that…but when you get caught up in the fun, its hard to remember little things like that.

I can’t remember what we did after, but a lot more buying (me trying to restrict myself and take it slow…)

And went to the MAC demo/seminar thingy with MELISSA GIBSON (where they gave us face charts and applications for Pro Cards, though of course the requirement was that you were in a school).


(the final look)

To sum it up? It was…interesting…

I so desperately wanted to skip ahead to some parts, and I wasn’t too fond of the way she was demonstrating the Paint Sticks, plus her GINORMOUS ring was in the way for most of the time she was working on the face, but it was still interesting.

Apparently she started working as a SA at the counter, worked her way up, and now a Senior Artist! So props to that.

By this time, I was pretty zonked out. I kept saying I was fine, and yet…lol I couldn’t remember what I was saying, or what needed to be done. Plus I was a tad hungry, to the point I forgot that I packed breakfast bars in my bag!!

I know we bumped into Babybubblz (actually I pretty much yelled out at her. My brain is weird, and tends to recognize ppl before I can full recognize them myself, lol sorry Mira XD) she filled us in about the Eve Pearl seminar (which she wasn’t able to attend. Which is a good thing for me cause I did want to check it out…but…not the same when you are looking forward to a person, and another shows up. Though according to others, it was still pretty good).

I picked up a few things from Kryolan (metal palette and spatula + Matte Invisible Cream). Gorgeous display. All bright and shiny.

 

Got a few brushes and scored a Shimmer palette near the end of the day for $5 (cause it was ‘broken’) at Crown Brushes. Still kinda wish I bought the concealer/foundation palette :(
Ps it is true when they say that the Crown Brush area was alike a brush Wonderland…sigh… :)

I’ll probably edit this later…cause I still have recovered from my 2 days in a row, wake up at 6am dealio~ So for now just enjoy the pictures XD

 

Yaby
Gorgeous pigmentation! But much smaller than I had expected. But I totally regret not snagging the Pearl Palette when I had the chance at the start of the event :(

I had to block out her face, cause I snapped her at an awkward time.

 

Student GOTH competition

 

Ben Nye
the only group that gave out ‘Samples’ at the IMATS (or at least from what we could tell :T) Also they were just exhibiting their products at IMATS, if you wanted anything from them, you had to go to two other booths to order from them (if they didn’t have on hand what you wanted to buy.)

 

MAC Demo using Paint Stick & Pigments for texture…

 

KETT Cosmetics
It was THE most brightest booth there, which fit their market target.

 

Beauty So Clean Seminar

 

Eve Pearl

 

Evalyn
Something with Herbal medicine? I had to step away when they were doing Demo’s on Blu3, so I didn’t get to hear everything…But I did take a smell, and it did smell kinda nice and herbally XD

 

Royal & Langnickel
Sponsers for the event, cause they were splashed on the bags that we were given at the start of the event :)
The body painting was sooo awesome. Wish my camera had really shown how great it was~

MUFE

This is a section I didn’t really get to take pictures of :( It is a side that was slightly neglected by my wallet and camera…

Pari Beauty
I took a small swatch, and the stuff was so very pigmented. But I was trying not to buy more than I already had…

Enkore’s seminar presented by Naked Cosmetics, which was on the wonders of pigments (mascara, shadow, gloss etc XD) And who better to use as a model, than a good friend?



I think he just did Pursebuzz’ lashes in this one

Just a few ppl who posted their posts from IMATS Toronto (they are on my list or on my twitter, which is why I noticed them~)

Babybubblz takes us through her day at IMATS

Enkore with his Pre-Imats Post, Day 1 Post, Day 2 Post

Farah *waves* hi XD

Lipstick Rules Nov 22nd Post, And another important post about the ‘reception’ of beauty bloggers from different companies. I was a tad shocked at some of her observations. I would hope that not all companies would group the good bad and the ugly all together, but when you are a ‘big shot’, I guess its hard to differentiate them :T

Sparkled Beauty Nov 21 Half Day Post, Day 2 Post

Official Coverage through Makeup Artist Mag